Have you ever thought about living in a paradisiacal place that combines the beauties of nature with the comforts of a modern city? João Pessoa is like that! With the most beautiful beaches in the Northeast, natural pools, parks, excellent restaurants, large shopping malls, renowned schools and good levels of public safety, it is no wonder that the capital of Paraíba was elected the best place in Brazil to live.

Before five in the morning, the city, which is located at the eastern end of the Americas, is always the first to see the sun rise.

João Pessoa has a large coastal area, with quiet beaches, with clear sand and warm waters. Everything is so beautiful in the city that one of its beaches, located in Bessa, has even been nicknamed Caribe Paraibano. In Manaíra, Tambaú and Cabo Branco, noble neighborhoods of the capital, in addition to the beautiful urban beaches, you will find absolutely all the services and shops necessary to live well.

In fact, living well is all that residents seek in a city with such natural beauty. Therefore, in almost all regions, it is possible to find squares with spaces designed especially for the practice of physical activities, in addition to a large extension of bike paths for bike lovers.

Those who arrive in the city make a point of visiting the Busto de Tamandaré, the Public Handicraft Market, the Lagoa, the Historic Center, the Science Station and the Cabo Branco Lighthouse, carrying many records, typical foods and handicrafts in their luggage.

As if the advantages of João Pessoa were not enough, residents and tourists can also enjoy the paradisiacal beaches of neighboring municipalities, such as in Cabedelo: Intermares, Camboinha, Areia Vermelha and Areia Dourada, among others. Jampa - as it is known among people, it is just 25 minutes from the municipality of Conde, where the famous beaches of Coqueirinho and Tambaba are located.

And when it comes to caring for the environment, João Pessoa sets an example! The city has laws that preserve the entire green area, from the beach to the center, offering educational and leisure projects in various natural preservation spaces, such as the Benjamin Maranhão Botanical Garden (Mata Atlântica), the Arruda Câmara Zoobotanical Park (or Bica Park) , the Lagoa Park and the Bosque dos Sonhos Ecological Park.

João Pessoa, without a doubt, is one of the best cities with the best cost/benefit ratio in Brazil to invest in real estate, which is why large construction companies have bet on it.