Centro

The city center of João Pessoa is the beating heart of the city, combining history, culture and commerce in one place. With its bustling streets and colonial architecture, the center reflects the past and evolution of the capital of Paraíba. Old buildings mix with modern constructions, creating a unique environment that attracts both residents and visitors.

The area is known for its wide variety of shops, markets and services, offering a little bit of everything, from small grocery stores to large department stores. Ponto de Cem Réis is one of the best known spots, being an important meeting place for cultural and social events.

The center of João Pessoa also has a rich cultural and architectural heritage, with historic churches, such as the Church of São Francisco, and the beautiful Solon de Lucena Park, known as the "Lagoa", which is a popular place for strolls and leisure. This mix of tradition and modernity makes the center an essential point for those who want to understand the history and urban life of João Pessoa.