João Pessoa
Discover the city where the sun rises first in Brazil, with stunning beaches, rich culture, and a welcoming atmosphere, creating the perfect setting to be your next home.
About the city
João Pessoa, the capital of Paraíba, has stood out as an attractive destination for people wishing to move and build a new life. With its beautiful beaches, pleasant climate, and rich culture, the city charms and wins the hearts of those who come from outside seeking a better quality of life and new opportunities.
In addition to contributing to economic development, the new residents bring with them a cultural diversity that enriches city life. They share traditions, customs, and flavors, enhancing the cuisine and expanding leisure and entertainment options.
Adapting to a different city always brings challenges, but João Pessoa offers a warm and welcoming reception. With a receptive and friendly population, it is common to find people willing to help newcomers get acquainted with the city, making the transition smoother and encouraging the formation of new friendships.
João Pessoa is a true haven for those wishing to live in a place where the balance between urban development and quality of life is a tangible reality. Fortunately, you have the support of the Execut team to find your place in the city and ensure that everything goes as smoothly as possible. Visit us or call 83 2107 0101 to make your dream come true!
The city in numbers
The city in pictures
Farol de Cabo Branco
The Cabo Branco Lighthouse, located at the easternmost tip of the Americas in João Pessoa, Paraíba, is an emblematic landmark of the Brazilian coast, guiding navigators with its light since 1972. Its unique structure, designed to withstand winds and erosion, stands out in the landscape, symbolizing the beauty and strength of the local nature.
Praia de Tambaú
A true urban refuge, with its clear and warm waters, surrounded by a vibrant and lively waterfront. This place invites relaxation and fun, enchanting tourists and residents alike.
Praia do Bessa
Praia do Bessa, in João Pessoa, is a seaside paradise. With its calm waters and golden sands, it is the ideal place to relax and soak up the sun. Furthermore, its infrastructure offers diverse leisure and gastronomic options, making it an unmissable destination for tourists and locals looking for unforgettable moments by the sea.
Caribessa
Caribessa, in João Pessoa, is known for its crystal clear waters and exuberant marine life. With colorful coral reefs, it is a paradise for divers and nature lovers. Its untouched beaches and stunning landscapes make it an unmissable destination for those seeking adventure and beauty on the coast of Paraíba.
Parque Parahyba
Parahyba Park, in João Pessoa, is an environment that combines nature and well-being. With many green areas, spaces for walking and leisure areas, it has become a place for the whole family.
Centro Cultural São Francisco
The São Francisco Church, in João Pessoa, is a jewel of Baroque architecture. Its facade impresses with gold details, while the Portuguese tiles and the sacred atmosphere of the interior invite contemplation. An unmissable destination for art and history lovers.
Parque Sólon de Lucena
Solon de Lucena Park, in João Pessoa, is a green space in the heart of the city. With walking areas, outdoor activities and cultural events, it is an urban refuge for locals and tourists. Its luminous fountains and lush landscaping delight visitors of all ages.
Praia do Cabo Branco
Praia do Cabo Branco, in João Pessoa, offers golden sands and crystal clear waters. Perfect for relaxing and diving. A haven of natural beauty and tranquility.
Praia de Manaíra
Manaíra Beach, in João Pessoa, is a seaside retreat with warm waters and golden sands. Ideal for swimming and walking, surrounded by a lively gastronomic and nightlife scene.
Piscinas Naturais do Picãozinho
The natural pools of Picãozinho, in João Pessoa, offer crystal clear waters and abundant marine life. Accessible at low tide, they are an invitation to dive and observe marine biodiversity, providing a unique experience amidst the untouched beauty of nature.
Espaço Cultural José Lins do Rego
The José Lins do Rego Cultural Space, in João Pessoa, is an artistic and educational hub. With a theater, art galleries and library, it offers an immersion in Paraíba culture. Its modern architecture and large green area make it an unmissable destination to enjoy art and nature.
Busto de Tamandaré
The Bust of Tamandaré, in João Pessoa, is a tribute to the renowned Brazilian admiral. Situated on the beach that bears its name, it is a striking tourist spot, providing stunning views of the sea and being a popular spot for photos and reflection.
Feirinha de Artesanato de Tambaú
The Tambaú Crafts Fair, in João Pessoa, is an effervescent cultural center, where the authenticity of the Paraíba tradition is revealed. With a diversity of artisanal products, such as lace, ceramics and sculptures, it provides visitors with a unique experience of immersion in local art.
MAP - Mercado de Artesanato Paraibano
The João Pessoa Craft Market is a treasure trove of local culture, offering a wide variety of unique pieces such as lace, ceramics and sculptures. It reflects the richness of Paraíba's tradition, being the ideal place to find authentic souvenirs and appreciate the talent of local artisans.
Gulliver Restaurante
The Golliver restaurant, in João Pessoa, is known for its welcoming atmosphere and varied dishes that combine regional cuisine with international touches. It stands out for its attentive service and diverse menu, which includes fresh seafood and gourmet options, providing a unique gastronomic experience.
Fundação Casa de José Americo
The Casa de José Américo, in João Pessoa, is an important historical landmark. Located in an old mansion, it preserves the memory of the renowned writer from Paraíba. It is an unmissable destination for those interested in literature and history.
Picanha do Bastos
The Picanha do Bastos restaurant, in João Pessoa, is renowned for its high-quality barbecue. With a rustic and welcoming atmosphere, it stands out for the irresistible flavor of picanha and other noble meats, as well as traditional side dishes. Ideal for meat lovers, it offers an authentic Brazilian gastronomic experience.
The W Restaurante
The W Restaurante, in João Pessoa, is famous for its sophisticated atmosphere and contemporary cuisine. With a menu that combines international flavors and local ingredients, it offers well-presented dishes and excellent service, providing a unique and memorable gastronomic experience.
Forneria de Origem
Forneira de Origem, in João Pessoa, is famous for its high-quality artisanal pizzas. In a welcoming and rustic environment, it offers a varied menu with traditional and innovative flavors, prepared with fresh and selected ingredients. Ideal for those looking for an authentic pizza experience.
Trattoria de Origem
Trattoria de Origem, in João Pessoa, offers authentic Italian cuisine in a cozy atmosphere. With artisanal pasta and risottos made with fresh ingredients, it stands out for its quality and flavor. Ideal for those looking for an unforgettable Italian gastronomic experience.
Restaurante Mangai
The Mangai restaurant, in João Pessoa, is famous for typical northeastern dishes in a themed and welcoming environment. It offers a diverse buffet, with options such as sun-dried meat and buchada, as well as regional desserts. It is ideal for those looking for an authentic northeastern gastronomic experience.
Restaurante NAU Frutos do Mar
The Nau Frutos do Mar restaurant, in João Pessoa, stands out for its sophisticated atmosphere and high quality dishes. Specializing in seafood, it offers options such as shrimp, lobster and fresh fish. Ideal for those looking for a refined gastronomic experience with unique flavors of the sea.
Cantina Jardim
Cantina Jardim, in João Pessoa, stands out for its excellence in artisanal pizzas. With a welcoming atmosphere, it offers a variety of authentic flavors, prepared with fresh ingredients. It is the ideal place for an authentic and delicious Italian gastronomic experience in the city.
SantaFarra Confeitaria
Confeitaria Santa Farra, in João Pessoa, enchants with its handcrafted sweets in a welcoming environment. With a range of cakes, pies and sweets, it's the perfect place for a sugary break. Ideal for relaxing moments or special celebrations.
Praiano Bar
Praiano Bar, in João Pessoa, is a seaside meeting point, known for its relaxed atmosphere and delicious snacks. Overlooking the sea, it offers a variety of refreshing drinks and tasty dishes. It is the ideal place to relax and enjoy the sea breeze in good company.
Fullano Praia
Fullano Praia, in João Pessoa, is a seaside destination with a relaxed atmosphere. It offers regional and international dishes, as well as refreshing drinks, in an environment with stunning views. Perfect for enjoying special moments with good food and great company.
Sea Rooftop
Sea Rooftop, in João Pessoa, is a sophisticated place with panoramic views of the sea. It offers a refined gastronomic experience, with creative dishes and exclusive drinks. It is the perfect place to enjoy memorable moments in an elegant and relaxing atmosphere.
Bar Seu João
Bar Seu João in João Pessoa is a popular meeting place known for its lively atmosphere and delicious snacks. With live music and cold drinks, it's the perfect place to relax and enjoy the company of friends. Ideal for those looking for good food and fun in the city.
Estaleiro Restaurante
Estaleiro, in João Pessoa, is a seaside destination that combines gastronomy and leisure. With a relaxed atmosphere and panoramic views, it offers a variety of tasty dishes and refreshing drinks. Ideal for relaxing, enjoying good food and enjoying special moments by the sea.
Arbóreo Ristorante
Arbóreo Ristorante, in João Pessoa, is recognized for its refined cuisine and elegant atmosphere. With elaborate dishes and fresh ingredients, it provides a unique culinary experience. It is the perfect destination for haute cuisine lovers looking for a memorable meal.
Skybar Tour Genève
The Sky Bar, in João Pessoa, is a sophisticated meeting point. With panoramic views and a modern atmosphere, it offers an exclusive selection of cocktails and refined snacks. Ideal for appreciating the city from above and enjoying a memorable experience in good company.
Ville des Plantes
Located in the heart of João Pessoa, Ville des Plantes stands out as a gem of local gastronomy. There is a perfect integration of the spaces: bar (trough), restaurant, café and spa, offering a unique experience that combines exquisite flavors and a welcoming atmosphere.
Gulliver Mar
Gulliver Mar is a restaurant that stands out for its international cuisine, with a special focus on seafood. The atmosphere is both elegant and welcoming, and the personalized service makes customers feel at home. Come and discover Gulliver Mar!
Nui 360
Nui 360 is a restaurant that promises a first-class gastronomic experience, combining innovation and sophistication in every dish. Located in a modern and refined environment, the restaurant is known for its ability to transform a meal into a memorable event.
Reserve Garden
Reserve Garden is a restaurant that combines elegance and tranquility in a stunning natural setting. Set amidst a lush garden, the restaurant offers a culinary experience that celebrates the harmony between nature and gastronomy.
IPPON
Ippon Restaurant is a must-visit destination for lovers of Japanese cuisine, offering a dining experience that combines tradition and innovation with a touch of exclusivity. Located in a prominent area, Ippon stands out for its authentic and sophisticated approach to Japanese cuisine, attracting those seeking a meal with a difference.
Restaurante Cassino da Lagoa
The Lagoa Casino in João Pessoa is a restaurant that combines charm, sophistication and a stunning view of the Solon de Lucena Park Lagoon. With a privileged location, the restaurant offers a gastronomic experience that highlights the best of regional and national cuisine, in a cozy and elegant environment.
Bar do Cuscuz
The Bar do Cuscuz Restaurant is a must-visit destination for those who want to immerse themselves in the rich tradition of Northeastern cuisine. Located in João Pessoa, the restaurant offers a gastronomic experience that celebrates the authentic flavors and vibrant culture of the region.
Al Dente Cucina
Al Dente Restaurant is a sophisticated destination for lovers of Italian cuisine. With an elegant and welcoming atmosphere, the restaurant offers a gastronomic experience that combines the tradition of Italian cuisine with a contemporary and refined approach.
Minha Praia Beach Club
Located on one of the most beautiful beaches in João Pessoa, the Minha Praia Beach Club Restaurant is a gastronomic retreat that combines the best of sophisticated cuisine with the laid-back charm of the coast. Situated on the seafront, the restaurant offers a unique experience that celebrates the natural beauty of the region and the richness of local flavors.
Sargaço Beach Lounge
Sargaço Beach Lounge, located on one of João Pessoa’s most stunning beaches, offers a sophisticated and relaxing beachfront experience. With a privileged location, the lounge combines the best of gastronomy and beachside life, providing the perfect environment to enjoy memorable moments.
Tzá Restaurante
O Tzá Restaurante, located in João Pessoa, is a gastronomic destination that stands out for its unique combination of sophisticated flavors and a cozy atmosphere. With an approach that values both the quality of the ingredients and the customer experience, it offers a memorable culinary experience for all visitors.
Girau Bar Restaurante
Located in João Pessoa, Girau Bar & Restaurante is a place that captures the true spirit of regional cuisine with a modern and welcoming touch. With an atmosphere that combines rustic charm and contemporary elegance, Girau offers a unique and memorable gastronomic experience for all visitors.
Famiglia Muccini
Famiglia Muccini offers a gastronomic experience that transports its customers to Italy with every dish. With a proposal that values the tradition and authenticity of Italian cuisine, the restaurant stands out for its dedication to bringing the genuine flavors of Italy to the city.
Familia Franco
If you are looking for a culinary experience that combines quality, flavor and a welcoming atmosphere, Restaurante Família Franco is the ideal destination in João Pessoa. With an unwavering commitment to excellence, Restaurante Família Franco stands out for offering dishes prepared with the best ingredients, ensuring a memorable meal with each visit.
JOHN'S Grill Wine Salad
Located in the heart of João Pessoa, John's Grill Restaurant is the ultimate destination for those seeking a high-quality dining experience. With a firm commitment to excellence, John's Grill is known for offering a unique combination of flavorful dishes, a welcoming atmosphere and exceptional service.
All Garden Restaurante
Discover the charm of All Garden, the restaurant that brings a piece of nature to your plate in João Pessoa. With an innovative approach and an unwavering commitment to quality, All Garden stands out as a culinary haven where freshness and flavor meet in perfect harmony.
Santa Grelha
Discover the refinement and excellence of Santa Grella Restaurant, a gastronomic haven. At Santa Grella, each meal is a unique experience, marked by the use of selected ingredients and an innovative approach to cuisine.
Quintal Restô
Restaurante Contemporâneo
If you are looking for a gastronomic experience that combines innovation and sophistication, Quintal Restô is the perfect place for you. Located in João Pessoa, Quintal Restô is a contemporary restaurant that offers an elegant atmosphere and cuisine that transforms every meal into a memorable event.
Canoa dos Camarões
If you are passionate about seafood, Canoa dos Camarões is the place you were looking for in João Pessoa. Offering an exceptional culinary experience, our restaurant is dedicated to serving the best shrimp and other seafood, expertly prepared and served with a touch of unparalleled hospitality.
Restaurante Maré Alta
Discover Maré Alta, the restaurant that brings the essence of freshness and maritime flavor to João Pessoa. With a proposal that values high-quality ingredients and sophisticated preparation, Maré Alta is the ideal destination for seafood lovers.
Praia do Sol
Located in João Pessoa, Paraíba, Praia do Sol is known for its warm waters and lively atmosphere. With kiosks and bars on the seafront, it is ideal for swimming and enjoying the day with friends or family. It offers a pleasant space to relax and enjoy the sun.
Praia de Jacarapé
Jacarapé Beach, on the northern coast of João Pessoa, Paraíba, is a haven of tranquility with white sand and warm waters. Ideal for relaxing, it offers a modest infrastructure of bars and restaurants, and is perfect for walking, swimming in the sea and moments of rest.
Manaira Shopping
Manaira Shopping, in João Pessoa, is one of the largest shopping centers in the Northeast. Opened in 1989, it offers more than 300 stores, a cinema complex, leisure areas such as Game Station, and a large food court. It also houses Domus Hall, a space for large events and shows, consolidating its position as a destination for shopping, entertainment and culture.
Supermercado Litoral
The Litoral Supermarket is a popular network in João Pessoa, made for a variety of products and quality service. It offers everything from fresh food and grocery items to cleaning products and household utilities. With competitive prices and frequent promotions, it is a favorite choice among local consumers looking for practicality and economy in daily purchases.
Supermecardo Mateus no Alltiplano
The Mateus Supermarket is part of a large network in the North and Northeast, made up of a variety of products and affordable prices. It offers everything from food to household appliances, with a focus on attractive and quality promotions. Furthermore, it stands out for its service and the modern shopping experience it offers to customers.
Shopping Pátio Altiplano
The Shopping Pátio Altiplano, in João Pessoa, is a modern and comfortable shopping center. It offers a variety of shops, services, laser options and a diversified food area. Located in a name neighborhood, it is a popular meeting point, combining convenience and entertainment in a pleasant environment for the whole family.
Hospital Memorial São Francisco
Hospital São Francisco, in João Pessoa, is a reference in healthcare. With a modern structure, it offers emergency services, hospitalization and surgeries. It is recognized for its humanized care and its qualified team, ensuring excellence in patient care.
Parahyba Mall
Parahyba Mall, in João Pessoa, is a compact and modern shopping mall with a variety of stores, services and dining options. Located in a strategic location in the city, it is known for its cozy and practical environment, ideal for quick shopping and leisure moments.
Oceana Atlântico Hotel
The Oceana Atlântica Hotel in João Pessoa offers luxury beachfront accommodation with a privileged view of the ocean. With comfortable accommodations, high-quality services and excellent leisure facilities, the hotel is ideal for those seeking relaxation and a sophisticated experience in the capital of Paraíba.
Praticar esportes na orla
Cabo Branco promotes health with a dedicated sports lane from 5am to 8am, ideal for running, walking along the seafront and other physical activities. The bike path in the neighborhood encourages the use of bicycles, offering an ecological and healthy option for leisure and transportation.
Praça da Muriçoca
Praça da Muriçoca, in João Pessoa, is a welcoming and popular public space. In addition to being a place for leisure and meeting for residents, it gains prominence during Carnival, when it becomes a vibrant center for parties and events that attract both the local community and visitors.
Pão de Açucar
Pão de Açúcar in Miramar, João Pessoa, is a supermarket known for its quality and variety of products. It offers a wide range of fresh food, groceries and cleaning products, with efficient service and competitive prices, making it a popular choice among locals.
Restaurante San Sun
The San Sun Restaurant in João Pessoa is renowned for its Chinese and Oriental cuisine. It offers a variety of authentic and tasty dishes in a cozy and sophisticated atmosphere. It is a popular option for those looking for a delicious meal and a unique dining experience in the city.
Cine Bangüê
Cine Bangüê, located in João Pessoa, is a traditional and charming cinema, known for its welcoming atmosphere and varied programming. It offers a selection of films, from new releases to classics, providing a unique cinematic experience and a cultural alternative for the city's residents.
MAG Shopping
Seaside shopping mall with a nautical look, more than 100 stores, plus a food court and cinema.
Escola Motiva Oriental
With 1st place in Enem in Paraíba 19 times, Motiva Oriental is a reference in academic excellence. A member of PEA-UNESCO, the school is committed to global education. Additionally, it is featured on Google for Education, bringing innovation and technology to the classroom.
Avenida Beira Rio
Avenida Beira Rio, in João Pessoa, is one of the city's main roads, connecting the Center to the waterfront neighborhoods, such as Cabo Branco and Tambaú. Known for its beautiful landscape on the banks of the Jaguaribe River, it is an important route for both daily traffic and leisure activities, such as walking and running.
Main neighborhoods of the city
Cabo Branco
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What do the residents of the city say?
I got to know Execut through ads and decided to visit in person. They rented out my house, provided all the services, and when the property was vacated, I was very well assisted. An efficient team. So, I can only thank Execut for what they have done and continue to do for my property. It's a trustworthy company, and I hand over my house with complete confidence and peace of mind because I know the responsibility here is great.
Sara de Lima
I am from Rio Grande do Sul and bought the property where I came to live in João Pessoa with Execut, which also managed some of the properties I left under their administration. I developed great trust due to the attention that was given to me. When I needed to move from a house to an apartment, it was the real estate agency that assisted me, and everything went well with the new acquisition, where I live to this day. I admire the company a lot and have only had very pleasant experiences.
Maria do Carmo
I am from Minas Gerais and decided to live in João Pessoa. I went through a lot of difficulty finding a property to rent until I came across Execut. I was very well received with the special physical accessibility I needed, and finally, I got my long-dreamed-of property in João Pessoa. I am very happy and recommend Execut to everyone I know!
Marianna Rezende
I started my dream of entrepreneurship with my partner and we rented our commercial property with Execut. Anyone who has their dream and also wants to realize it, go to Execut!
Fabíola