With beautiful beaches and a rich cultural tradition, João Pessoa, the capital of Paraíba, is experiencing a historic moment in its tourism sector. The president of the Paraibana Tourism Company (PBTur), Ferdinando Lucena, shared promising indicators, signaling a memorable high season across the state.

According to data released by the Brazilian Hotel Industry Association, hotel occupancy for the period from December 26th to 31st is currently around 80%. However, Ferdinando Lucena's optimistic projections indicate that 100% occupancy during the end of the year is a real possibility.
He expresses confidence in continued sales of travel packages, anticipating exceptionally high occupancy, potentially reaching levels close to the maximum capacity of hotels in João Pessoa. "Travel packages are still being sold, I believe we will have a very high occupancy end of the year, even reaching indicators close to the maximum hotel occupancy in João Pessoa", he celebrated.
João Pessoa stands out as one of the most desired national destinations in Brazil, ranking ninth in searches for Christmas and seventh for New Year's Eve. This data reflects the growing popularity of the capital of Paraíba among travelers, demonstrating that the capital has a lot to offer visitors during the end of year celebrations.
The city's attractions go beyond its stunning beaches. The rich cultural heritage, unique cuisine and warm hospitality of the locals contribute to the enriching experience that visitors can enjoy during their stay. With a mix of tradition and modernity, João Pessoa establishes itself as a complete tourist destination, gaining a prominent place in travelers' preferences.
How about making João Pessoa your permanent or temporary home? Explore incredible property options with Execut Imobiliária! Whether renting or buying, Execut is ready to find the perfect property for you. Visit our website today and take the next step towards your dream home in João Pessoa.