Tourism is a constantly evolving industry, and travelers are always looking for new destinations to explore. Amid this quest for adventure and new experiences, Brazil has emerged as a popular tourist destination, especially the Northeast, known for its stunning beaches, rich culture and warm hospitality.

According to a recent analysis carried out by travel search platform, KAYAK, João Pessoa has emerged as the destination with the highest growth in travel search in 2024. With an impressive growth rate of 49% compared to the previous year, the The capital of Paraíba stands out among the most sought after destinations in the country.
With beaches with crystal clear waters, stunning landscapes, a rich history and a welcoming atmosphere, João Pessoa offers a unique experience for visitors. From walks through historic churches and squares to refreshing dips in the sea, there are activities for all tastes.

Although João Pessoa ranked ninth in the Top 10 most searched destinations in Brazil, the significant growth in search volume shows a notable increase in the city's popularity as a tourist destination.

If you are planning your next trip and let yourself be enchanted by the wonders of this incredible city.