In recent years, our capital João Pessoa has undergone a true process of growth and great development. There are many factors that have contributed to this exponential rise: quality of life for its residents, low cost of living, beautiful beaches and incomparable natural paradises.
To give you an idea, the last IBGE census showed a 15% increase in the population of João Pessoa, which can easily be seen in the intense flow of people on the streets, whether in shops, restaurants, beaches or other leisure spaces. Still, the city manages to maintain its peaceful atmosphere, being a capital very focused on outdoor activities and sustainable tourism. It is these factors that have attracted not only new residents, but also an increasing number of tourists, who seek to discover the natural beauty of our coast, our history and culture.
Since 2020, with the advent of the pandemic and the popularization of home office, it is not uncommon to find testimonials from people who came to our state for tourism and who decided to take up residence here, attracted by the well-being and good habits that João Pessoa provides. For cycling lovers, we have a capital crossed by cycle paths, which connect different neighborhoods and allow movement from end to end of the city, whether for daily obligations or as a way to get some exercise. For those who prefer a good walk or run, the options vary between the waterfront, with an extensive and comfortable sidewalk for exercising, and the many parks spread across the city.
Despite so many differences, João Pessoa is still a capital with one of the cheapest square meters, compared to neighboring states, which is another factor that has caught the eyes of investors. High-quality developments, with modern, bold and functional projects, have highlighted the capital of Paraíba in the Northeast, combining innovation with fair prices. Added to all this, the city has become a true gastronomic hub, bringing together cuisines from different countries, with emphasis on the regional dishes that are the hallmark of Paraíba. All of this has placed João Pessoa in a prominent position in the Northeast and in Brazil.
Embark on this journey with us!
By: Gilvandro Guedes, Director of Execut Negócios Imobiliários