The month of January is coming to an end, and João Pessoa, the capital of Paraíba, is celebrating a period of excellent hotel occupancy. According to the Brazilian Association of the Hotel Industry in Paraíba (ABIH-PB), the city is experiencing a notable increase in the number of guests, promoting growing optimism in the sector.

ABIH-PB predicts January will close with an impressive 88% occupancy rate, marking a significant increase of 10% compared to the same period last year. This growth is attributed to a series of factors, including school holidays, the recess in public offices in the main destinations sending tourists to João Pessoa and the unique attractiveness of the city.
Success in hotel occupancy is not limited to visitors from neighboring states. João Pessoa has received tourists from the South and Southeast of Brazil, indicating a wide diversity of origins. January, characterized by holidays and recess, emerges as the highlight of the busiest season in the capital of Paraíba. The city stands out as an attractive destination for those in search of cultural experiences, relaxation and natural beauty.
João Pessoa Carnival is recognized for its carnival previews, but the peak of hotel occupancy occurs during the holiday itself. ABIH-PB marketing manager, Gustavo Paulo Neto, highlighted that people choose João Pessoa for Carnival in search of rest, taking advantage of the fact that the city does not have as intense a carnival program as others. The forecast for the Carnival period is approximately 80%, with flexibility that may vary depending on local events and activities.
Are you looking for solid and promising investment opportunities? João Pessoa, the charming capital of Paraíba, is on the radar as a rising real estate market. Execut Imobiliária is pleased to invite you to discover the properties available to invest in the capital.