João Pessoa, the beautiful capital of Paraíba, has gained more and more prominence in the Brazilian tourist scene. With stunning beaches, rich culture and unique hospitality, the city has been the target of increasing demand from tourists from all over Brazil and the world. One of the most recent indicators of this phenomenon was the record hotel occupancy that the city achieved during the Children's Day weekend, reaching an impressive 97%.

João Pessoa: A destination on the rise

In recent years, João Pessoa has established itself as a tourist destination of choice for those looking for a place full of natural beauty and rich culture. The city offers paradisiacal beaches, such as Tambaba, Coqueirinho, Tambaú and Cabo Branco, which enchant visitors with their crystal clear waters and stunning landscapes. Furthermore, the city is rich in history and culture, offering attractions such as the Historic Center, the Cabo Branco Lighthouse, the Solon de Lucena Park and the São Francisco Cultural Center.

The city has invested in tourist infrastructure, with improvements to hotels, restaurants and entertainment options. This has contributed to attracting tourists of different profiles, from those looking to relax by the sea to those wanting to explore local culture.

Record occupancy on Children's Day weekend

This year's Children's Day weekend was a milestone in the history of João Pessoa's tourism. With an occupancy rate of 97% in the city's hotels, it demonstrated how much the destination has grown in popularity. Tourists from all parts of Brazil took the opportunity to enjoy local attractions and beautiful beaches.

This record hotel occupancy is a reflection of João Pessoa's continuous effort to promote tourism and the quality of the accommodation options offered. Furthermore, it demonstrates travelers' confidence in the destination and their desire to explore everything the city has to offer.

Investing in real estate in the city becomes an attractive option for those who want to be part of this growing success. Execut Imobiliária is the ideal partner for anyone looking for opportunities to purchase or invest in real estate in the city. Whether purchasing a property to live in, investing in properties for seasonal rental or developing real estate projects, Execut Imobiliária can assist in all stages of the process.

Source: PBTur