With an eye on business in the high season, the real estate Execut launched yesterday the 14th edition of Expo Summer. More than 15 thousand properties located in Grande João Pessoa are available for sale or lease, and more than 40 construction companies are participating in the exhibition. For rental, there are properties starting at R $ 500. For sale, prices range from R $ 150 thousand to R $ 5 million.

The launch of Expo Summer is part of a strategy to expand sales and rentals this summer, which will be accompanied by a strong advertising campaign. The information is from the director of Execut, Gilvandro Guedes.

He explained that tourism in the capital is an important niche for the real estate sector, especially with the events of the Convention Center and the growth of the hotel chain.

AFTER 16 YEARS

"Sometimes the person comes to an event, did not know the city, and is already thinking about acquiring a property to return in the future."

According to Gilvandro, the search for a better quality of life is one of the main reasons that lead tourists to want to settle in João Pessoa, according to Gilvandro Guedes. "We have received an increasing number of people from the 3rd age."

The director of Execut considered extremely encouraging news that Paraíba was named as the 5th most sought after destination for the summer of 2015 (in a recent survey conducted by the airline and hotel price search engine, Mundi. Imagine when we have it! "He pondered.

For him, the state's airports must become truly international, enabling tourists to arrive from abroad without having to land in Rio Grande do Norte or Pernambuco. In Gilvandro's view, the recent announcement that TAP is making direct flights from Portugal to Paraíba "was the news of the year."

Gilvandro Guedes also evaluated that the low economic growth, which has been recorded throughout the year, did not affect the sector. "The indicators are the worst possible, but the real estate market and construction are the only ones that still show growth."

Damha Urbanizadora and Ecomax are some of the construction companies that participate in the Expo Summer 2014. The commercial representative of Damha, Luiz Augusto Silva, said that summer is a time when demand for real estate increases, and for Expo the construction company is offering A closed lot at the entrance of the Conde, south coast of Paraíba.

Ecomax's representative, Luiz Henriques Júnior, said that the construction company is offering a vertical venture in the neighborhood of Bancários, which has, as a differential, the largest area of leisure in the neighborhood. He also said that as part of the sales strategy, the construction company is offering the apartment with a ready kitchen, in the same way as used for demonstration in the decorated apartment. In addition, the price list of the venture is quite flexible.

Newspaper of the Paraíba

Barbara Wanderley