At the beginning of November 2023, the city of João Pessoa, consolidated as one of the most sought after tourist destinations in Brazil, once again prepared for a promising holiday, with extremely positive expectations for the hotel sector.

Data provided by the Brazilian Association of the Hotel Industry of Paraíba (ABIH-PB) shows that the hotel chain in the capital of Paraíba reaches an occupancy of close to 70% between the 2nd and 5th of November. ABIH-PB, which has more than 40 associated hotels and inns, is optimistic about this increase in the flow of tourists.

João Pessoa's Secretary of Tourism, Daniel Rodrigues, highlighted the impressive recovery of the city's hotel network after the most severe period of the pandemic. He highlighted that the tendency is to work with fully booked hotels throughout the year.

In addition to long holidays, holding outdoor sporting events has played a decisive role in attracting more tourists to the city. In the month of November, which includes the All Souls' Day and Proclamation of the Republic holidays, João Pessoa is the stage for four prominent events promoted by the Brazilian Volleyball Confederation (CBV) in the second fortnight of the month.

These events include the open stage of the Brazilian Circuit, the Top-12, the Under-21 and the Elite World Cup, which offer crucial points for athletes looking to compete in the 2024 Olympics. The presence of these sporting events provides a unique opportunity for city showcase its hospitality and tourist infrastructure.

Also on Saturday the 4th, with the support of the city hall, the March for Jesus took place, which brought together thousands of faithful in a lively walk along Avenida Epitácio Pessoa and with a final concentration at Busto de Tamandaré with gospel music shows at the end.

Visitors, including athletes, coaching staff and supporters, will have the chance to experience the city's charm, beautiful beaches and rich culture. João Pessoa has established itself as an unmissable destination on the Brazilian tourist scene and Execut Imobiliária can help you find the ideal property to invest in this promising market.

Come and discover the city and discover why João Pessoa is such a special place to live and invest.