Anyone thinking of investing in João Pessoa's tourism sector should prepare for a promising high season. The city is preparing to experience one of the busiest periods of tourist activity in recent years, driven by a series of cultural and sporting events promoted by the City Hall.
With an exciting schedule, which includes Christmas, New Year's Eve and the Forró Verão Festival, João Pessoa promises to attract even more visitors until the end of January 2025. The expectation is that the hotel sector in the capital of Paraíba will reach an average occupancy rate of between 95% and 97% on weekends.
The increase in the flow of tourists is already visible, and the city's hotels are registering a high demand for reservations, reflecting the growth in the number of visitors. The combination of paradisiacal beaches, large-scale events and a quality hotel infrastructure makes the city an excellent place for those who want to enjoy the season.
Investing in the city during this period of high demand is a surefire strategy for those who want to benefit from the growing flow of tourists and the festivities that liven up the capital of Paraíba.
For those seeking a long-term investment, investing in real estate in João Pessoa is an excellent option. With the city becoming increasingly valued, the demand for real estate grows every year, especially in the most touristic regions.
Take advantage of the high season and secure your share of this promising market!
If you're thinking about real estate, think about Execut!
Your real estate agency in João Pessoa/PB.
