In a scenario where the Brazilian real estate market is heating up, João Pessoa, the capital of Paraíba, stands out as one of the main centers for property appreciation in the year 2023. According to data from the FipeZAP Index, which tracks the prices of residential properties for sale in several cities of the country, João Pessoa ended the year with an impressive appreciation of +9.82%.

Among the 16 capitals monitored by the index, João Pessoa achieved the position of 6th highest appreciation, demonstrating significant growth in relation to previous years. This significant appreciation puts the capital of Paraíba in the spotlight in the national real estate panorama, alongside other cities that also presented notable results, such as Maceió, Goiânia, Campo Grande, Florianópolis and Manaus.

The appreciation of almost 10% of properties in João Pessoa reflects not only the continued interest of investors, but also the quality of life and the city's growth potential. With its paradisiacal beaches, pleasant climate and constantly developing infrastructure, the capital of Paraíba has established itself as an attractive hub for both those looking for residence and for investors who see promising opportunities in the local real estate market.
Furthermore, other northeastern capitals also appear on this list of appreciation, highlighting the economic potential and dynamism of the region. Salvador, with an appreciation of 5.77%, and Fortaleza, with 5.37%, are clear examples of how the Northeast of Brazil has stood out in the national real estate scenario.

Given these numbers, it is clear that João Pessoa is not only a city on the rise, but also a place where the real estate market offers solid and attractive opportunities for investors and buyers in search of quality of life and profitability. With an optimistic outlook for the future, it is safe to say that João Pessoa will continue to attract attention and investments, consolidating itself as one of the most promising destinations in the Brazilian real estate market.

Amid this vibrant panorama of the João Pessoa real estate market, EXECUT is at your disposal to offer support and personalized guidance. Our team of real estate experts is prepared to assist you in all stages of searching and purchasing properties in the city. Whether for investment

or for housing, we are ready to make your real estate journey in João Pessoa a smooth and satisfying experience.