João Pessoa, the capital of Paraíba, stood out as the third destination worldwide with the greatest increase in demand, according to the travel trends report by Expedia and Booking.com.
The list released by CNBC, a business news channel from NBCUniversal, places the city behind only Sanya, in China, and Trieste, in Italy, occupying third place, being among the 10 most popular destinations of the moment. This international recognition has reinforced João Pessoa's name among the emerging cities in global tourism.
With an urban infrastructure that favors pedestrians and cyclists, an extensive waterfront and several leisure and gastronomic options, João Pessoa attracts more and more Brazilian and foreign tourists.
The growing demand is reflected in the increase in the flow of passengers through Castro Pinto Airport and in hotel occupancy figures, according to data from the Brazilian Hotel Industry Association of Paraíba. In October, the local airport reached the 1 million passenger mark and recorded the highest movement among the northeastern terminals managed by Aena Brasil.
João Pessoa is a destination that combines natural beauty and cultural authenticity, aspects increasingly valued by modern travelers. This set of attractions has consolidated the capital of Paraíba as a peaceful and inspiring refuge, ready to welcome visitors seeking unique and profound experiences.
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