The real estate market is a sector in constant motion, reflecting the evolving preferences and needs of buyers and renters. In João Pessoa, it is no different, and a recent survey by Radar Imobiliário DataZAP revealed the 10 most sought after neighborhoods for selling and renting properties in the city, based on the number of clicks on ads on virtual platforms.
Property rental: Bessa leads the ranking
In the rental segment, the Bessa neighborhood emerges as the absolute leader, with 12.87% of leads (clicks on advertisements) heading its way. This demonstrates that demand for rentals in the region is significantly high. Jardim Oceania (9.60%) and Jardim Cidade Universitária (8.55%) also stand out as options highly sought after by renters, occupying second and third position, respectively. Manaíra, Tambaú, Cabo and Altiplano also traditionally make up the list of most sought-after neighborhoods.
Property sales: Bessa continues to lead
When it comes to property sales, Bessa also leads, with 11.01% of leads, confirming its popularity for both rental and purchase. Jardim Oceania (10.62%) and Manaíra (10.11%) occupy the second and third position in the residential sales ranking.
These neighborhoods stand out for their unique characteristics, which can include complete infrastructure, proximity to commercial areas and, in some cases, beautiful views of the sea.
Preferred size and rooms
An additional analysis reveals that properties measuring between 50 and 70 m² are the most sought after, accounting for approximately 46.5% of searches for rental and 31.4% of searches for sale. This suggests a trend towards compact, practical apartments, possibly due to a combination of factors including affordability and ease of maintenance.
When it comes to the number of bedrooms, 2-bedroom properties are the most sought after for rent, representing 51.4% of searches. For sale, preference is divided almost equally between options with 2 bedrooms (39.4%) and 3 bedrooms (45.1%). This reflects the diversity of buyer and renter profiles, from young couples to families looking for additional space.
The DataZAP Real Estate Radar survey revealed the current preferences of property buyers and renters in João Pessoa, highlighting Bessa as one of the most popular neighborhoods for both sale and rental.
If you are looking for the perfect home, the ideal place to open your business or want to invest in real estate in the city, Execut Imobiliária is here to help. With a wide range of properties in João Pessoa's most sought-after neighborhoods, we are the number one choice for your real estate needs.