Beyond the coast: discover the reasons that make João Pessoa one of the most popular cities to live in.

  • João Pessoa

Located in Paraíba, João Pessoa is the city with the highest population growth in the state. Founded on the banks of the Sanhauá River, the city is constantly expanding and, today, offers several attractions for those who visit, whether with the intention of living or visiting.


Where quality of life and beauty meet.

With an extensive seafront of more than 24 km, blue sea and tropical climate, João Pessoa also stands out for its large green areas of preserved Atlantic Forest, parks, forests, cycle paths and a peaceful atmosphere.

Tree-lined, João Pessoa offers a complete and satisfactory infrastructure, with several networks of hospitals, health centers, clinics and pharmacies.

The city also has supermarkets, hotels, bars, restaurants, shopping centers, security and a wide range of educational centers, language schools and universities.


Tourism, culture and historical heritage.

Founded by Portuguese colonizers on August 5, 1585, João Pessoa has a rich historical heritage, with the heart of the city as its emotional highlight: the historic center. This place is home to the São Francisco Church, the São Bento Monastery, the Casa da Pólvora (1710), the Santa Roza Theater (1889), the Hotel Globo and a wide variety of concert halls, bars and cultural centers.

Economic growth promotes new job opportunities and an affordable cost of living.

Currently, João Pessoa is home to the largest Industrial Park in the State of Paraíba, making it an attractive economic hub for investment. This makes the city an excellent option for those who want to have a peaceful and balanced life, as, when compared to other urban centers in the country that offer similar structures, João Pessoa has a more affordable cost of living and the cheapest square meter.

Living in João Pessoa is experiencing the perfect combination of enjoying the natural beauty and having access to the convenience of large urban centers. Feel the experience of living the new. You dream, we execute.


Think property, think Execut!